the everything store jeff bezos and the age of amazon

He'd been told that calls were being answered in less than a minute, but the meeting had to sit in excruciating silence as the minutes ticked up before finally the phone was answered.Ī devastatingly effective way of making a point, true. So in the middle of a meeting with senior managers, Bezos put a phone on loudspeaker, dialed Amazon's customer service number and started ostentatiously timing how long it took to be answered. They were giving answers that Bezos did not believe about the speed with which the phones were being answered by the customer service team. Yet one of the most memorable stories in Brad Stone's account of how Jeff Bezos made such a success of Amazon is just such an encounter with a senior manager. I doubt you'll find any of them encouraging business leaders to humiliate their colleagues in public more frequently. Grab an armful of business leadership books from your nearest bookshop and look through them for advice on how to treat staff. The Everything Store will be the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.

But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing. Compared to tech's other elite innovators - Jobs, Gates, Zuckerberg - Bezos is a private man. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller.

The definitive story of, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos.Ī started off delivering books through the mail.

The everything store jeff bezos and the age of amazon